Summary

Results-driven digital marketing specialist with over a decade of experience developing, executing, and optimizing omnichannel campaigns. Proven track record in driving brand growth, increasing online visibility, and leveling up community engagement through organic, earned, and paid media. Creative strategist with a copy background and an in-depth technical understanding of all digital marketing tools and platforms.

Work Experience

Senior Social Media Strategist

Momentum Communications Group

2024 — Present

• Leading integrated marketing, branding, identity design and content strategy for clients across the social impact space; inclusive of pitching, planning, creative development, and multi-channel execution

• Led data-driven digital marketing across email, search, Instagram, Facebook, X, LinkedIn, TikTok, and Youtube.

  • 439% client-wide increase in impressions across social platforms.

  • 271% client-wide increase in engagement across social platforms.

  • 421% expansion in the total social audience.

• Managed an editorial and email content team to ensure cohesive messaging and analyze campaign performance to deliver insights, best practices, and opportunities.

• Executing fast-paced, collaborative planning and execution to craft compelling content deeply connected to brand missions and storytelling.

• Developed and executed implementation of national influencer strategies across campaigns.

Marketing Specialist

New York Cares

2022 — 2024

• Spearheaded integrated marketing and content strategy, inclusive of pitching, planning, creative development, and overseeing multi-channel execution for the largest volunteer network in the tri-state area.

• Led data-driven digital marketing across email, search, Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and Youtube.

  • 60% increase in engagement across social platforms.

  • 212% expansion in the total social audience through robust strategy implementation.

• Developed and optimized email brand standards to achieve the following:

  • 8% increase in email open rate.

  • 11% increase in email click rate.

  • 7% decline in email unsubscribe rate.

• Oversaw org-wide rebranding, playing a pivotal role in cross-functional communication and adherence to the new brand playbook.

• Strategized and executed a $10,000/month Google ad credit.

  • 51% growth in website users, and 48% growth in web sessions.

  • 58% growth in Google ad clicks, and 52% growth in the Google ad conversion rate.

• Partnered to deliver a complete web redesign, rolling out new standards in SEO optimization, copywriting, digital creative, and user experience journey.

• Managed editorial and email calendars to ensure cohesive messaging, elevate brand recognition, and respond to real-time performance and engagement metrics.

Skills & Interests

Marketing

• High proficiency and up-to-date knowledge of Google Analytics and Meta Ads Manager

• Strong background in briefing and executing multi-channel campaigns across social media, search, web, and email.

• Synthesizing & circulating creative performance metrics.

Creative

• High proficiency and up-to-date knowledge of: Adobe products, Canva, Mailchimp, Asana, Logic Pro, Drupal, Wordpress, OpenAI products, and major work management platforms.

• 360° storytelling anchored by solid copywriting.

• Capturing and posting social-first content; working knowledge of audio production, videography, photography, and native organic social tools.

Interests

• Social impact; AI; road trips; literature; volunteering; journalism; museums; all things NYC

Senior Copywriter

New York Cares

2021 — 2022

• Conceptualized and crafted digital and social content, establishing brand voice and scaling stories.

  • Accomplished a 1000% boost in Instagram Story viewership and a 60% boost in native post engagement.

  • Achieved an 11.5% growth in audience across Meta platforms, Twitter/X, and LinkedIn.

  • Awarded and executed a $100,000 LinkedIn ad grant.

• Pitched and executed the organization’s record-high grossing annual campaign (2022).

• Proactively adapted copy to data analytics, tailoring language to target and identify key demographics across email, social, search, and web.

• Wrote, hosted, and produced a bi-weekly podcast featuring key members of the New York Cares community.

Content Strategist

The Alchemist's Kitchen

2016 — 2020

• Led an e-commerce site refresh across copy, graphic assets, photography, wireframes, and user experience.

• Built brand guidelines for digital and printed collateral across the web and five physical locations.

• Pitched and executed email marketing campaigns for warm and cold contacts.

• Executed digital launch campaigns to open a Soho flagship store and launch an in-house product line.

  • Crossfunctional content creation and robust strategy led to monumental growth across social channels, including 93,000 followers and verification on Instagram.

  • Audience growth was upwards of 20% monthly during the brand launch.

• Developed integrated PR content for brand partnerships with ABC Home, The Keith Haring Foundation, The Ace Hotel, and Soho House.

  • Landed PR placements in Goop, Bon Appetit, and The Cut.

• Pitched and executed paid ad campaigns across Google and Meta platforms.

Social Media Manager

Evolver

2015 — 2016

• Led content creation for e-commerce and lifestyle editorial platforms, including graphic assets, photography, and audio/video recording.

  • Automated email and social workflow to ensure timely and relevant content scheduling.

  • Launched Asana to track marketing initiatives and facilitate executive approval of content.

• Conceptualized and executed social media and direct-to-consumer sales campaigns.

  • Online sales reached upwards of $30,000 per month.

• Built communication strategy and brand voice for a social media community exceeding four million followers.

  • Achieved a consistent 7% growth and 5% engagement rate on Facebook.

Intern

The Colbert Report

2015 — 2016

• Coordinating the day-to-day needs of the executive production department.

• Liaising with Viacom corporate office and external stakeholders.

• Executed research solutions for script consistency and fact-checking.

• Provided guest services to key cultural and political figures.

• Served as a production assistant on a Washington, D.C. on-location shoot.

• Developed a physical storage solution for an archive of on-location video content.

Bachelor of Arts in Writing

The College of Charleston

2010 — 2014

Charleston, SC

Education