New York Cares Coat Drive

The New York Cares Coat Drive is one of NYC's most iconic civic traditions.

My goal was to use innovative content strategy to raise campaign awareness, and activate partnerships with UPS, the major NYC sports leagues and teams, Noah, and the We <3 NYC campaign.

Social media campaign partners included the Amazin' Mets Foundation, Dude & Dudette With Sign, Ayo Edebiri, Nick Jonas, Noah, and the Keith Haring Foundation.