Lazy Point Farms

Lazy Point Farms is a nonprofit advancing the future of seaweed cultivation in New York State through community-owned infrastructure and support. I led this organization’s full-scale relaunch across paid and organic channels.

Our objective was to refresh both the visual identity and strategic direction of an organization rooted in community-building. By developing updated brand standards, producing contemporary content, and implementing a rigorously tested paid social strategy, all in close partnership with the founder and president, we strengthened the organization’s presence and credibility within New York State’s growing kelp cultivation sector.

The impact was significant: we added thousands of new followers and generated substantial increases in engagement and impressions across every channel compared to their previous social performance.