New York Cares
New York Cares is the largest volunteer network in NYC. My objective was to create content resonant with younger demographics who are underrepresented in volunteer work.
My content strategy delivered a 78% boost in audience and 89% growth in engagement through modernizing and authenticating the brand voice, auditing brand standards, and emphasizing video content.
Video
Rebrand
Social Media
After 35 years, New York Cares underwent a year-long rebrand of their identity and web presence.
Through social, web, and email content strategy, we updated the brand to reflect the next generation of New Yorkers in service. We celebrated with the city-wide Extra Day of Care on Feb. 29, 2024.
