Projects
This section offers an overview of the creative projects I’ve worked on over the years, showcasing the range, approach, and evolution of my work.
New York Cares
New York Cares is the largest volunteer network in NYC. My objective was to create content resonant with younger demographics who are underrepresented in volunteer work.
Lymphoma Research Foundation
The Lymphoma Research Foundation is the nation’s largest nonprofit dedicated to advancing lymphoma research. In August 2025, my team secured and led an influencer awareness campaign for Blood Cancer Awareness Month, an initiative designed to elevate education, visibility, and patient stories at scale.
Teaching Matters
Teaching Matters is a nationally recognized nonprofit committed to delivering high-impact professional learning for educators. At Momentum Communications Group, I led paid and organic social strategy, content development, and performance reporting for this long-standing client—positioning Teaching Matters as a national leader in innovative professional learning models.
Lazy Point Farms
Lazy Point Farms is a nonprofit advancing the future of seaweed cultivation in New York State through community-owned infrastructure and support. I led this organization’s full-scale relaunch across paid and organic channels.
The Alchemist's Kitchen
The Alchemist’s Kitchen is a high-growth CBD and herbal wellness start-up. My objective was to drive awareness and grow a loyal client base through a mixture of educational and cultural content.
New York Cares Coat Drive
The New York Cares Coat Drive is one of NYC's most iconic civic traditions. My goal was to use innovative content strategy to raise campaign awareness, and activate partnerships with UPS, the major NYC sports leagues and teams, Noah, and the We <3 NYC campaign.
West Side Campaign Against Hunger
The West Side Campaign Against Hunger (WSCAH) is a community-driven organization committed to ensuring all New Yorkers can access healthy, dignified, and choice-based food assistance. I led a comprehensive effort to reestablish WSCAH as a leading voice in the emergency food sector across digital platforms.
Momentum Communications Group
Momentum Communications Group is an award-winning public relations and social media agency serving the most influential nonprofits in the United States. As Senior Social Media Strategist, I led a full relaunch of the agency’s digital presence, an initiative that became a true passion project.
City Year
City Year is a national AmeriCorps nonprofit that mobilizes young adults to serve as “student success coaches” in public schools across high-need communities. I partnered with two of its largest and most influential chapters, City Year New York and City Year Bay Area, to advance recruitment, elevate awareness, and strengthen brand equity.
New York Society for Ethical Culture
The New York Society for Ethical Culture has championed ethical living and social justice since 1876. As Senior Social Media Strategist, I set out to introduce Ethical Culture to a new generation, positioning the organization as a contemporary, trusted voice on ethics and social action.
Charity Navigator
Charity Navigator is a leading nonprofit watchdog that evaluates organizations on financial health, accountability, and transparency: empowering donors to give with confidence. I partnered closely with Charity Navigator’s leadership to refresh their social identity, expand their reach among new donor audiences, and shift the broader conversation around charitable giving in the 2020s.
The American Brain Foundation
For 30 years, the American Brain Foundation has funded research across a broad spectrum of brain and nervous system diseases and disorders, advancing treatments, prevention, and cures. In August 2025, I successfully competed for and won a proposal to execute a social media campaign promoting their Annual Gala at the Country Music Hall of Fame and Museum in Nashville, Tennessee.
Evolver
Evolver is an online learning portal, inspirational content creator, and lifestyle brand. I concepted strategic content while owning scheduling, tracking, and community management. My mission was to work towards converting a +4 million follower community into a high-growth e-commerce and brick and mortar business
Women in Animation
Women in Animation unites the global animation community to advocate for and empower people of underrepresented gender identities across the art, technology, production, and business sectors of the industry. After eleven years, the organization embarked on a comprehensive rebrand to reintroduce itself to a new generation. I served as a consultant and social media community manager throughout this pivotal transition.
