New York Society for Ethical Culture

The New York Society for Ethical Culture has championed ethical living and social justice since 1876. As Senior Social Media Strategist, I set out to introduce Ethical Culture to a new generation, positioning the organization as a contemporary, trusted voice on ethics and social action.

I advised on multi-channel communication strategies spanning social media, newsletters, the website, events, and more. Through a strategic pivot to video and a refreshed visual identity, we shifted the organization’s trajectory and expanded its reach to new audiences across the city and the country—including younger demographics who resonated with its commitment to ethical living.

Our revitalized content strategy drove a 242% increase in social followers and a 50% boost in impressions. I’m proud to have partnered closely with NYSEC to help advance a mission that remains both urgent and universally relevant.