Coat Drive
Copywriting / Content Creation / Podcast Production
The New York Cares Coat Drive is one of NYC's most iconic civic traditions.
My goal was to use innovative content strategy to raise campaign awareness, and activate partnerships with UPS, the major NYC sports leagues and teams, Noah, and the We <3 NYC campaign.
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2023
"Coat Drives are a team sport: Join the team"
A collaborative campaign with the We <3 NYC campaign, and all major NYC sports teams and leagues, with logistics by UPS.
2022
"This winter, warm up NY inside and out."
The 34th Coat Drive was a landmark year, marked by a record-high year of fundraising and number of coats distributed to New Yorkers across the five boroughs.
