Child Care Works CO

Child Care Works CO is a statewide social media initiative powered by an independent, nonpartisan coalition of storytellers, journalists, and creatives focused on raising awareness of Colorado’s child care crisis and its impact on families, businesses, and the broader economy.

As part of the campaign team, I helped develop and execute a comprehensive paid and organic social media strategy designed to engage key statewide demographics, including center-right audiences often overlooked in advocacy campaigns. Our approach combined influencer partnerships, collaborative content development across a multidisciplinary cohort, and ongoing performance analysis to refine messaging and maximize engagement.

We built a bold, visually distinctive brand identity paired with thought-provoking, audience-first storytelling to cut through crowded social feeds and make child care a culturally relevant conversation. The campaign featured trusted voices from across the political, athletic, and cultural landscape, helping to broaden the initiative's reach and credibility.

The result was a highly visible awareness campaign that elevated child care messaging across Colorado and demonstrated the power of strategic, coalition-driven social media storytelling.